Insights we have gained over the years
from our WAMP marketing agency work

Google Has Begun Labeling AI-Generated Content: What Has Changed in 2026

Starting in August 2026, Google will label AI-generated content in ads and is preparing to comply with the requirements of the EU AI Act. We’ll take a detailed look at how this will affect SEO and businesses.

What We Learned at the Stape Webinar on Google Tag Gateway and Server-Side Tracking

For us, this wasn’t just a “update on a new feature,” but a very practical analysis of how first-party measurement is evolving today.

Angelica Elina on Sergey Mikhailuk's podcast in Tenerife

The conversation covered not only marketing, but also moving, entrepreneurship, the island community, remote work, and personal happiness.

Meta Server Side Tracking Setup in 2026

We have prepared a detailed guide on setting up Meta server-side conversion tracking (Conversions API or CAPI) for you, based on the latest webinar data from Meta experts.

Why can't even well-known brands stop advertising?

We often encounter the same question from clients: if a brand is already well-known, why should it continue to spend money on advertising?

Creatives and new funnels in iOS app advertising

The problem with data aggregation at low volumes and launching a web2web funnel for apps.

Google changes the rules of the game: what does the disappearance of parameter n mean and how to adapt to the SEO market

Google quietly removed the page numbering parameter from its search results, changing not only how parsers work, but also the approach to analytics, link building, and measuring SEO effectiveness.

Google Performance Max Optimization in 2025: Strategies and Conversion Settings

The central theme is the need to use the right conversion goals (especially considering customer value, LTV) to increase PMax efficiency.

A note on how things are in high-risk niches, such as Forex and cryptocurrencies

Everything was going well until Google advertising was permitted and successfully operated with whitehat.

How to launch mailings to a cold database

Why do emails end up in spam? How to avoid this from the start. Why do you need SPF, DKIM, and DMARC?

Updated Demand Gen Strategy in Google Ads - Life Hacks in 2025

Not just theory, but insights from recent practical experience. Field notes on what works right now, in 2025.

Setting up dynamic conversion value and optimizing for Value Bidding

How we set up dynamic conversion value transfer via Google Tag Manager and optimized advertising for Value Bidding

Local Services Ads — What is That and How to Launch it

Local Services Ads are typically launched in the US market for companies that provide local services.

MVP in 30 days

How to launch sales and not kill your startup with systemic mistakes

How to publish an article on Wikipedia?

Let's break down the process and dispel the myths. Preparing the text, searching for supporting links, communicating with moderators.

Tenerife Oryol i Reshka New Life Advertising Agency WAMP

Interview in the show Oryol i Reshka with the owner of the advertising agency WAMP, Angelica, who oversees PR and marketing of the restaurant “La Medusa” in Tenerife

Promote your YouTube channel without fraud using Google Video Discovery Ad Campaigns

If you have your own author channel and are developing a personal brand on YouTube, we recommend that you do not use paid video promotion, but rather focus on optimising your videos.

My Facebook ad got restricted, why? Check your ad account quality and follow these steps.

Sometimes Facebook may reject perfectly normal ads. For example, it may consider it as a promo for “adult” products. If you don’t want moderators to block your advertising account, read the article to the end.

How to make websites with lots of video and images load faster?

Our task was to speed up the site and make it load faster. At the same time, the quality of the images and videos had to be maintained: the client sells diamond jewellery and it is important to show the items in detail.

The importance of call tracking for business: principles of operation, types and benefits for companies.

Limiting the analysis to data from online applications only can lead to an incomplete picture of the situation.

How to become a Google Premier Partner? We did it!

Each year, Google Partners identifies the top 3% of participating companies in each country that have achieved the best results and met the program requirements and assigns them Premier partner status.

Google Ads Account Budget Management Script

Everyone knows that since October 2017, campaigns in Google Ads can spend twice as much money as set in their daily budget. There are different kinds of scripts for Adwords, but we have written our own.

Report from the business meeting of the Successful Girls Club

Talked about case studies, tools and marketing strategy for small businesses.

Should you hire an agency for branding?

Business owners and decision makers have a difficult dilemma to resolve when it comes to branding

Advertising Agency Commercial Offer Example

Since 2018, we have been updating our CO and every day ideas come to mind that we can still improve it :)

How to sell women products on Facebook

So many products and services can be sold if you find the "right" audience of women.